It's said that 'content is king' but if your content doesn't reach the right people it is worthless. One of the struggles that many entrepreneurs face is building a brand that is broad and unfocused. The breakthrough for many individuals and companies come from fiding a niche and creating content for that audience. David Tao did just that by starting a media company to teach and report on the world of fitness and strength.
Building Momentum for Change | Adam Schaeuble
Adam reached a point in his life where he weighed 327 lbs and was already having weight related health issues in his late twenties. He decided to rehabilitate his lifestyle and his fitness and ended up losing over 100lbs. Feeling inspired, he took what he learned from his own transformation journey and created a bootcamp program and a fitness business geared towards helping the people in his hometown of Blomington, IN.