media

Building a Niche Fitness Brand with David Tao

It's said that 'content is king' but if your content doesn't reach the right people it is worthless. One of the struggles that many entrepreneurs face is building a brand that is broad and unfocused. The breakthrough for many individuals and companies come from fiding a niche and creating content for that audience. David Tao did just that by starting a media company to teach and report on the world of fitness and strength.