Building businesses and brands is often defined by the 'bottom line.' This causes the question 'How much money will this make me?' to becomes the driving factor in all the decisions that are being made. What happens when you move to a values-based brand? How does that change the products that you make and the message that you share? Brendan Synnott has built several brands from Bare Naked Granola to Pact Clothing putting sustainable values above making more money. In the process, the brands have redefined the food and clothing sectors while making them more sustainable.
Finding Career Clarity with Tracy Timm
Do you have a career you love or do you feel stuck in a job? Many of us are stuck in jobs that we hate putting in our time so that one day we can go do the things of our dreams. What if I told you that you could have the career of your dreams, one that gives you purpose, one that you love? Imagine how different your life would be and how it could change your family, your community, and yourself? Today we sit down with Tracy Timm to learn how to find our Career Clarity.
Story Driven Brands with Jaime O'Connor
We all want to connect more with our community and tribe. Many of us rely on social media channels like Facebook, Instagram, and Twitter to do that. We often start by pitching our products, services, or messages but don't invite our followers into the story we are creating. Jaime O'Connor has worked with big brands to help them connect better through their social media. By crafting stories that connect and put our audience at the center of the story we are able to connect them deeper to our brand.
Building Brands with Steve Trayner
What does it take to build a brand in a crowded market? In today's episode we chat with Steve Trayner about his journey of building brands in the clothings industry. Now he helps other brands find their identity, message, and audience to grow their business and influence the world. Steve founded The Barbarian Agency and Great George Watches. He shares the story of how he and his team built these brands and the lessons they learned along the way.
E100 | A Culture to Power your Mission | Lee Caraher
Lee Caraher is a entrepreneur and business leader. Her curiosity into unseen issues has lead her to write two books about working in teams (specifically with Millennials). Lee's unexpected journey into entrepreneurship will inspire you on your own journey into the unknown. We also discuss branding, mission, technology, and the larger impact of culture in your organization
E69 | Ideas start in the shower | Leonard Kim
Most of us never take the time to face our fears. Leonard Kim thinks we should start with our fears and use those to drive us to greatness. Ultimately fear should drive us. In part one of our episode we discuss Facing and using your fears to direct you, overcoming failure, Personal branding, Overcoming startup failure, Ice cream, Becoming the expert and thought leader, Why Shortcuts are killing you, Defining Success, and so much more.
E20 | The Psychology of Branding | Kaye Putnam
Kaye Putnam specializes in psychology-driven brand building for entrepreneurs with big ideas. In this episode we talk about her journey helping entrepreneurs and businesses overcome the questions of their brand. We discuss a wide range of topics including accountability, MasterMind groups, brand archetypes, travel and working remotely, and inspiration. This episode is packed with so much great information and resources you can apply to your dream or idea.