We all want to connect more with our community and tribe. Many of us rely on social media channels like Facebook, Instagram, and Twitter to do that. We often start by pitching our products, services, or messages but don't invite our followers into the story we are creating. Jaime O'Connor has worked with big brands to help them connect better through their social media. By crafting stories that connect and put our audience at the center of the story we are able to connect them deeper to our brand. In today's episode, Jaime shares tips and strategies to help you pivot your business into a business driven by story.
Jaime O’Connor is a digital strategy nerd who is dedicated to helping brands understand their growth opportunities in the digital landscape. Her windy path to building Inspired Focus Digital has included selling scrunchies in 4th grade, a grocery delivery business, a social enterprise that bled itself dry, and an event operations company. She has also built marketing teams at venture-backed organizations and bootstrapped products brands that achieved 6x growth and 8 figure success. She has worked with major organizations like the NFL, NCAA, USA Cycling and growing brands like Pro Challenge, Silipint, Happy Hair Brush and Savor Beauty. She is on a mission to educate up and coming brands with the knowledge they need to level up and play in the professional arena.
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Profit First
