Kris Cody is the founder of Paka Apparel with a dream of changing the way people play outdoors and the clothing that makes it possible.
Building Values Based Brands with Brendan Synnott
Building businesses and brands is often defined by the 'bottom line.' This causes the question 'How much money will this make me?' to becomes the driving factor in all the decisions that are being made. What happens when you move to a values-based brand? How does that change the products that you make and the message that you share? Brendan Synnott has built several brands from Bare Naked Granola to Pact Clothing putting sustainable values above making more money. In the process, the brands have redefined the food and clothing sectors while making them more sustainable.