It's said that 'content is king' but if your content doesn't reach the right people it is worthless. One of the struggles that many entrepreneurs face is building a brand that is broad and unfocused. The breakthrough for many individuals and companies come from fiding a niche and creating content for that audience. David Tao did just that by starting a media company to teach and report on the world of fitness and strength.
How to Convert Your Audience | Chris Dayley
Marketing can be overwhelming. Often this feeling causes businesses to be slow to act or freeze instead of moving forward. On today's episode Chris Dayley shares how marketing is the key to taking your business to the next level. Chis shares how understanding your audience and what they really want is the key to successful marketing. His company focuses on helping businesses understand their audience in then building their website and digital campaigns around their customers needs. Other topics we discuss include: moving past inspiration, converting your audience, being on the pulse of your customer's desires, web design / development / and usability, looking to the past and the future, learning from failure, and creating culture.
E74 | Overcoming Incremental Innovations | Christos Shepherd
Christos Shepherd is the Co-Founder of Campfire and an Ex-Airline Boss. Fresh out of undergrad, Christos started - and later sold - Air Thalassa, a Greek airline. He went on to help governments and entrepreneurs in Africa to start airlines of their own. During a stint at JetBlue, he launched award-winning products like Mint - America's first-ever lie-flat experience.
These days, Christos is co-founder of Campfire, a revolutionary audio app that pays users to ask great questions to their favorite experts, celebrities, and podcasters. Besides eliciting and sharing intimate audio stories, users can donate their earnings to their favorite charities. On Campfire, social media does social good. You (and your favorite charities) get paid to answer listeners' questions and Campfire's Silicon Vally technology eliminates trolls and repetitive questions. Engaging with your audience has become a breeze.
E7 | How to Appeal to the Audience | Steve Chollet
In this special encore episode I talk to Emmy Award wining filmmaker Steve Chollet about his process and thoughts about identifying and reaching target audience. Everyone will find something to take away from this interview. So much was covered in this interview that we broke it into two interviews. Click Here to listen to part one is episode 6.